In the video, Russell talked about how to create a formula for success by focusing on back-end products instead of front-end ones.
The key insight is that it’s not just what you do but also when and where in your process does this happen – because people are more likely to remember something if they see or hear it at an earlier stage.
ClickFunnels offers a number of different secret funnels for you to use, which will help increase the amount people buy from your product and double or even 10x their income.
Russell demonstrates in the training video how to use OTO and back-end products for more income. He sells a lot of his own products, even when he only has front-end ones!
Along with Russells, shares the story of Tony Robbins and how he used an OTO to increase his income by 10X. He also shared some insights on back-end products that could be useful for you too!
Tony Robbins product:
- Front end product: Ultimate edge (trial/$300)
- Back end: UPW ($500-$2,500)
- Back end: Date W/Destiny ($5k-$10k)
- Back end: Live Coaching ($2,500/month)
- Dan Kennedy/Bill Glazier:
Front End: Dan’s product is gold at a low price of $50/month.
Back End: Then, he has high ticket items that sell for 10 times more than their initial cost.
Silver ($250/month)
Peak performer ($6,800/year)
Platinum ($20k/year)
Titanium (30k/year)
You can make more money and sell your products to the same customers by selling different items in different niches. For example, if you’re selling $37 per item for a certain niche market with high demand on this specific product then another similar set of kits or tools may be worth trying out too!
Russell Brunson also talked about three types of traffic, and how you can use them in order to grow your business in a short period of time.
The best way to steal traffic from your competitors is by using similarweb.com. You will learn how this tool ranks websites, what information they show for each domain, and which keywords are most popular on their site in order to get an idea of where you can rank better than them!