Marketing Funnel for Print - NEW Clickfunnels 2.0 2023

Marketing funnels are an essential tool for any business that wants to convert potential customers into actual buyers. The funnel helps guide customers through the purchasing process by breaking down the sales process into several stages. These stages can be visualized as a funnel, with a wide opening at the top, representing a large number of potential customers, and a narrow end at the bottom, representing a smaller number of actual buyers.

While digital marketing has taken over the world in the past few decades, print marketing still holds a crucial place in the marketing mix. Many businesses still rely on print marketing, such as flyers, brochures, and catalogs to attract customers. In this article, we will explore how to create a marketing funnel for print, which can be used to guide potential customers through the sales process and boost conversions.

marketing funnel for print

What is marketing funnel for Print?

A marketing funnel is a tool that can help you visualize the different shoppers who visit your website or product. By understanding the flow of traffic through your funnel, you can better understand which customers will want to purchase your product or website.

At the top of the funnel, you have those who are aware of your business and are interested in learning more about it. You need to communicate with these people so that they can begin to express interest in learning more about your business. Your goal is to create a relationship where they feel comfortable talking with you about your business and its potential.

Improving your funnel

In the ever-evolving landscape of marketing, digital channels have taken center stage, but print still holds its ground as a valuable and impactful medium. Incorporating a marketing funnel for print can unlock a world of opportunities to connect with customers in a tangible and memorable way. Let’s explore how print can shine throughout each stage of the marketing funnel.

  • Print Awareness: Captivating First Impressions
    The awareness stage sets the foundation for customer engagement, and print materials have a unique ability to create captivating first impressions. Through eye-catching designs, vivid colors, and strategic placement, print materials can attract attention and leave a lasting impact. Whether it’s a well-designed billboard, an enticing magazine ad, or a creatively placed poster, print can effectively raise awareness of your brand and offerings.
  • Print Interest: Immersive and Informative Collateral
    Once you’ve captured attention, it’s time to ignite interest. Print collateral, such as brochures, catalogs, and direct mail, becomes a powerful tool in this stage. By providing in-depth information, showcasing stunning product images, and presenting compelling narratives, print materials can immerse potential customers in your brand story. The tactile nature of print allows individuals to engage more deeply, flipping through pages, highlighting key points, and taking the time to absorb the content.
  • Print Desire: Evoking Emotions and Building Trust
    The desire stage is where print marketing excels in evoking emotions and building trust. The physical presence of print materials instills credibility and authenticity, fostering a sense of trustworthiness that digital channels often struggle to replicate. Print’s ability to engage multiple senses through textured papers, luxurious finishes, and even scents can evoke powerful emotions and create a deeper connection with your brand. By incorporating customer testimonials, case studies, and visually appealing content, print marketing can enhance the desire for your products or services.
  • Print Action: Engaging Calls-to-Action
    The ultimate goal of any marketing funnel is to drive action, and print materials can be instrumental in achieving this. Thoughtfully crafted calls-to-action (CTAs) placed strategically within print ads, flyers, or direct mail pieces can prompt readers to take the desired next steps. Whether it’s visiting a physical store, calling a dedicated phone line, or scanning a QR code to access a personalized landing page, print CTAs can bridge the gap between the physical and digital realms, driving customers toward conversion.
  • Print Follow-up: Nurturing Relationships
    A successful marketing funnel extends beyond the initial purchase. Print can play a crucial role in nurturing customer relationships through follow-up materials, such as thank-you cards, personalized postcards, or exclusive print newsletters. These tangible gestures demonstrate appreciation and foster a sense of exclusivity, making customers feel valued and encouraging long-term loyalty.
  • Print Analytics: Measuring Success and Refining Strategies
    Tracking and measuring the effectiveness of print marketing efforts can be perceived as a challenge. However, advancements in technology have made it possible to gather valuable insights. Unique URLs, custom landing pages, QR codes, or dedicated phone lines can be incorporated into print materials to track response rates and customer behavior. By leveraging these tools, businesses can gain valuable data to refine their strategies, optimize campaigns, and improve ROI.

Print materials that work best at each stage of the marketing funnel

Print materials play a crucial role in each stage of the marketing funnel, effectively guiding potential customers from awareness to action. Here are some examples of print materials that work best at each stage:

  1. Awareness Stage:

    • Billboards: Eye-catching and strategically placed billboards can create broad brand awareness and capture the attention of a large audience.
    • Print Ads: Magazine or newspaper ads can introduce your brand to a targeted audience and generate initial interest.
  2. Interest Stage:

    • Brochures: Informative and visually appealing brochures provide detailed product or service information, showcasing the key features and benefits.
    • Catalogs: Comprehensive catalogs highlight a range of products or services, allowing potential customers to explore and compare offerings in depth.
  3. Desire Stage:

    • Direct Mail: Personalized direct mail pieces, such as postcards or letters, can create a sense of exclusivity and drive desire by highlighting tailored promotions or discounts.
    • Product Samples: Offering tangible product samples or swatches allows potential customers to experience the quality and benefits firsthand, enhancing their desire to make a purchase.
  4. Action Stage:

    • Coupons and Vouchers: Print coupons or vouchers can incentivize potential customers to take immediate action, driving them to make a purchase or visit a physical store.
    • Order Forms: In certain industries, providing printed order forms with clear instructions simplifies the purchasing process and encourages customers to complete the transaction.
  5. Follow-up Stage:

    • Thank-You Cards: Sending personalized thank-you cards or notes to customers after a purchase helps strengthen the relationship and encourages repeat business.
    • Loyalty Program Materials: Print materials, such as membership cards or loyalty program guides, can be used to engage customers and promote ongoing loyalty.

It’s important to note that the effectiveness of print materials at each stage of the marketing funnel may vary depending on the nature of the business and target audience. The key is to align the design, messaging, and distribution channels of print materials with the specific goals and characteristics of each stage, ensuring a seamless and impactful customer journey.

Marketing Funnel Advantages for Print

While digital marketing has gained significant popularity in recent years, print marketing still holds numerous advantages and can be an effective component of a well-rounded marketing strategy. Here are some key advantages of using a marketing funnel for print:

  1. Tangible and Memorable: Print materials, such as brochures, flyers, and direct mail, provide a tangible and physical presence that can leave a lasting impression on potential customers. Unlike digital ads that can be easily overlooked or forgotten, print materials can be held, touched, and displayed, creating a more memorable experience.
  2. Targeted Distribution: With print marketing, you have more control over where and how your materials are distributed. This allows you to target specific locations, events, or demographics to reach your desired audience effectively. For example, distributing brochures at industry conferences or placing flyers in local establishments can help you reach a highly relevant and engaged audience.
  3. Less Competition: In the digital space, customers are often bombarded with a constant stream of online ads, emails, and social media promotions. Print marketing provides an opportunity to stand out from the digital noise and capture the attention of potential customers in a less crowded environment. With fewer businesses investing in print marketing, you have a higher chance of grabbing the attention of your target audience.
  4. Higher Engagement: Print materials tend to elicit higher levels of engagement compared to digital marketing. Studies have shown that people spend more time reading and interacting with print materials, absorbing information more effectively. Print allows for a deeper level of engagement, as customers can flip through pages, make notes, and physically interact with the materials, resulting in a more focused and immersive experience.
  5. Credibility and Trust: Print materials, such as brochures or catalogs, can help establish credibility and build trust with potential customers. Printed materials are often perceived as more trustworthy and reliable, as they require a higher level of investment and effort to produce compared to digital ads. Customers may view businesses that invest in quality print materials as more professional and trustworthy.
  6. Complementing Digital Marketing: While print marketing and digital marketing are often seen as separate entities, they can work synergistically to amplify your marketing efforts. By integrating print materials into your overall marketing strategy, you can reinforce your brand message, increase brand recognition, and drive traffic to your digital channels, such as your website or social media platforms.
  7. Reaching Specific Demographics: Print marketing can be particularly effective in reaching specific demographics, such as older audiences or individuals who may have limited access to or prefer not to engage with digital platforms. By tailoring your print materials to the preferences and interests of these demographics, you can effectively engage and convert them into customers.

A marketing funnel for print offers unique advantages that can complement and enhance your overall marketing efforts. By leveraging the tangible nature of print materials, targeting specific audiences, and providing a memorable and engaging experience, you can effectively guide potential customers through the sales process and increase conversions.

Marketing Funnel Disadvantages for Print

While print marketing has its advantages, it’s important to acknowledge and consider its potential disadvantages as well. Here are some of the key disadvantages of using a marketing funnel for print:

  1. Limited Reach: Unlike digital marketing, where campaigns can reach a global audience instantly, print marketing has a more limited reach. Printed materials are physical and require distribution through specific channels or locations. This limited reach may make it challenging to target a wide and diverse audience, especially if your business operates on a larger scale or has a geographically dispersed customer base.
  2. Cost and Production Time: Print marketing often involves significant costs, including designing and producing the materials, printing, and distribution. These expenses can be higher compared to digital marketing methods, which require fewer resources. Additionally, the production process for print materials can take longer, from designing and finalizing the content to printing and distributing, which may not be ideal for time-sensitive marketing campaigns.
  3. Lack of Real-Time Interaction and Tracking: One of the strengths of digital marketing is the ability to track and analyze campaigns in real-time. With print marketing, it’s more challenging to measure and track the effectiveness of your campaigns. You may have limited visibility into how many people actually engage with your materials or take the desired actions. This lack of real-time interaction and tracking can make it difficult to optimize and adjust your marketing strategy on the fly.
  4. Difficulty in Personalization: While personalization can be achieved through techniques like variable data printing (VDP), it can be more challenging and costly to personalize print materials compared to digital channels. Personalization requires collecting and analyzing customer data, designing customized content, and printing individualized copies, which can be a complex and time-consuming process.
  5. Environmental Impact: Print marketing involves the use of paper, ink, and other physical resources, which can have a negative environmental impact. With increasing concerns about sustainability and environmental responsibility, businesses need to carefully consider their print marketing practices and explore eco-friendly alternatives. This includes using recycled paper, minimizing waste, and adopting more sustainable printing methods.
  6. Limited Interactivity and Multimedia Options: Print materials are static and lack the interactivity and multimedia options available in digital marketing. With digital platforms, you can include videos, animations, clickable links, and interactive elements to enhance customer engagement. Print marketing, on the other hand, has limitations in providing dynamic and interactive content, which may reduce the overall impact and engagement levels.
  7. Inability to Easily Update Content: Once printed, it can be challenging to update or modify the content of your marketing materials. Unlike digital marketing, where changes can be made quickly and easily, print materials require new design and production processes. This lack of flexibility can be a drawback when it comes to adapting your marketing messages or responding to evolving market conditions.

While print marketing has its advantages, it’s important to consider its limitations and potential disadvantages. Businesses should carefully evaluate their target audience, budget, and marketing goals to determine whether a marketing funnel for print is the most effective approach or if it needs to be complemented with digital marketing strategies for a well-rounded marketing mix.


A marketing funnel for print is an effective way to guide potential customers through the sales process and increase conversions. By breaking down the sales process into several stages and addressing potential customer pain points at each stage, businesses can create a more effective print marketing strategy that generates better results.

Additionally, it’s important to measure the effectiveness of the marketing funnel by tracking key performance indicators (KPIs), such as the number of leads generated, conversion rates, and return on investment (ROI). This can help businesses fine-tune their marketing strategy and optimize their marketing funnel for maximum results.

Read More About Clickfunnels...

A Successful Business Owner Loves What They Do. Join the Russell Brunson OFA Challege! Click Here!​

About    contact    privacy participates in Clickfunnels affiliate programs, and we sometimes get a commission through purchases made through our links.

© 2020-2023 Funnel Adder – All Rights Reserved – 3400 W Bavaria St, Eagle, ID 454545